Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →App activation rates much higher with identified users
Article |
Sep 16, 2025
The big answers: EMARKETER Daily quiz
Article |
Sep 15, 2025
YouTube reigns supreme in crowded streaming wars
Article |
Sep 15, 2025
China’s probe on Nvidia shakes AI’s foundation
Article |
Sep 15, 2025
Black Friday marketing guide: Value, loyalty, and AI tools
Article |
Sep 15, 2025
Marketers say AI isn’t delivering social data in real time, causing brands to miss trend windows
Article |
Sep 15, 2025
What the Amazon and Netflix ad alliance means for commerce media’s future
Article |
Sep 15, 2025
US healthcare workers feel undervalued, eye new roles
Article |
Sep 15, 2025
Nano Banana propels Gemini to top of iOS App Store downloads
Article |
Sep 15, 2025
Retailers head back to school to build ties with Gen Z
Article |
Sep 15, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Retail Media Ad Revenues, by Company
Retail Media
Connected TV
by Format
by Company
Source: EMARKETER Forecast, July 2025 - September 2025
Note: Digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or demand-side platform (DSP); examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through retail media networks that may not appear on ecommerce sites or apps
Additional Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.