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Podcast Listeners, by Generation
Source: EMARKETER Forecast, September 2026 - October 2026
Note: Internet users of any age who listen to or watch a podcast via digital stream or direct download on any device at least once per month; includes podcasts consumed on audio -first; excludes podcasts with required visual components; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; Millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; Baby boomers are individuals born between 1946 and 1964
Additional Note: Podcasts are audio-first, serialized episodes designed to be fully experienced through listening alone. They may be distributed on video platforms, but if visual components are required, the content is considered a video program. Internet users who listen to or watch podcasts via video platforms (e.g., YouTube) are included.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.