Source: EMARKETER Forecast, September 2024 - June 2024
Note: internet who listen to a podcast via direct download or live stream on any device at least once per month
Additional Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.