Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Apple Carplay Users
Source: EMARKETER Forecast, September 2024 - July 2024
Note: ages 14+; licensed drivers who have used Apple CarPlay in their car at least once in the past year
Additional Note: Includes drivers who connect to 3G, 4G LTE, or 5G VoLTE through the Apple CarPlay app via mobile devices connected via Bluetooth, USB connection, or dongle adapters. Once the app is paired with a car�s head unit, the system can mirror some apps on the vehicle�s display. Connected services accessed through the app include navigation and routing, infotainment (music, social media, news, etc.), SMS, telephone, calendar, search, and hands-free voice assistant among other services. Excludes audio controlled through a mobile device. Also excludes satellite radio and commercial or publicly owned vehicles. EMARKETER benchmarks reported licensed driver figures from the Federal Highway Administration for which the last full year measured was 2020. These figures include restricted drivers and graduated driver licenses.
Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.