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Note: ages 14+; licensed drivers who drive a connected car with an embedded built-in system and have accessed its internet enabled features at least once in the past year

Additional Note: Connected cars with an embedded system are defined as vehicles that contain proprietary built-in interfaces (e.g., myAudi, AcuraLink, Subaru STARLINK, Mercedes-Benz MBUX, etc.) that connect to 3G, 4G LTE, or 5G VoLTE wirelessly through proprietary internet connectivity. Connected services include navigation and routing, infotainment (music, social media, news, etc.), diagnostic and telematic services, emergency and driver assistance and health and wellness. Excludes satellite radio and commercial or publicly owned vehicles. EMARKETER benchmarks reported licensed driver figures from the Federal Highway Administration for which the last full year measured was 2020. These figures include restricted drivers and graduated driver licenses.

Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.

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