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Explore our Research →The big answers: EMARKETER Daily quiz
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Dec 5, 2025
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Crypto exchange Kraken introduces services for the ultrawealthy Gen Z
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The weight of student loans is changing financial priorities
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Capital markets, wealth drive earnings for Canada’s big banks
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Big Tech stitches a multicloud network to curb outage disruption
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Dec 5, 2025
Mark Cuban urges Trump administration to drop generic drug fees
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Dec 5, 2025
Gap’s AI chatbot slip-up spotlights rising brand safety concerns
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Binance and Cash App make plays for Gen Alpha consumers
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Our Methodology
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Learn More →Electric Car Drivers
Source: EMARKETER Forecast, October 2025 - October 2025
Note: ages 14+; licensed drivers who have driven an electric car at least once in the past year.
Additional Note: Electric cars are defined as vehicles that rely on electricity as their primary means of power and function by using electric motors that are powered by a battery or a collector system. Electric cars include battery electric and plug-in hybrid electric vehicles. Unlike all-electric vehicles, plug-ins can also be charged internally by their onboard, internal combustion engine-powered generator. Examples include the BMW i3, Chevrolet Bolt, Jeep Wrangler 4xe, Nissan Leaf, and Tesla vehicles. Traditional hybrid vehicles, nonroad vehicles, electric bikes, and scooters are excluded. Estimates include restricted drivers, those with graduated driver licenses, and those who drive for personal purposes; for-hire drivers are excluded. eMarketer benchmarks its estimates against reported licensed driver figures from the Federal Highway Administration, for which the last full year measured was 2023.
Methodology: Estimates are based on the analysis of survey and app data from research firms, historical consumer adoption and buying trends, auto market trends, data from benchmark sources, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.