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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 1, 2025
Revolut could soon become a full-service US bank
Article |
Aug 1, 2025
Nano-influencers earn impressive impression, engagement rates
Article |
Aug 1, 2025
JPMorgan-Coinbase partnership could change customers’ relationship with crypto
Article |
Aug 1, 2025
Trump intensifies threats against pharma if drugmakers don’t lower US prices
Article |
Aug 1, 2025
AI streamlines health report filings in Merck, McKinsey collab
Article |
Aug 1, 2025
United tries time-sensitive travel promotions to boost cardholder bookings
Article |
Aug 1, 2025
Klarna mulls possible September IPO
Article |
Aug 1, 2025
Competitive conquesting gains ground among RMNs
Article |
Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
Article |
Jul 31, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Influencer Marketing Spending, by Follower Count
by Company
by Platform
Source: EMARKETER Forecast, March 2025 - July 2025
Note: revenues generated by US-based creators or influencers via payments received from brands to promote products and services on social media; excludes noncash payments such as free products or trips; excludes creator content amplified as paid media; includes video platforms with primarily user-generated content (e.g., Twitch, YouTube)
Additional Note: US-based creators and influencers can generate revenue from audiences or brands located anywhere in the world. Nano-influencers have 1,000 to 4,999 followers, micro-influencers have 5,000 to 19,999, mid-tier influencers have 20,000 to 99,999, macro-influencers have 100,000 to 999,999, and mega-influencers have 1 million or more. Across all tiers, these individuals can influence brand preference, buying decisions, and loyalty of a broader population.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.