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Explore our Research →Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
Why commerce media networks have grown so quickly
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Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
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Jul 14, 2025
CTAs lead the way in email engagement tactics
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Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
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Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
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Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
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Jul 11, 2025
T-Mobile extends Starlink to rivals, creating ad paths beyond cell towers
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Jul 11, 2025
Kraft Heinz plots breakup as CPG headwinds prove too strong to handle
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Jul 11, 2025
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Our Methodology
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Learn More →Marketers Using Facebook For Influencer Marketing
by Company
by Platform
Source: EMARKETER Forecast, March 2025 - April 2025
Note: use of Facebook for influencer marketing purposes by companies with 100+ employees; includes both paid and unpaid (i.e., noncash compensation such as free products or trips) brand-influencer partnerships
Additional Note: An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts. Influencer marketing is B2C or B2B marketing that activates those influencers for branding or promotional purposes via paid, earned, or owned media, or on the influencers’ own channels. Examples include social media posts or Stories, digital video ads, and blog posts. It also includes brand ambassador and employee advocacy programs.
Methodology: Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.