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Explore our Research →Nonessential spending slumps amid tariff price hikes
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Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Jul 15, 2025
Marketers rush to unify social, CTV strategies
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Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
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Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
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Jul 15, 2025
Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
Why commerce media networks have grown so quickly
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Jul 14, 2025
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Our Methodology
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Learn More →Usage-Based Insurance Drivers
Source: EMARKETER Forecast, September 2022 - June 2024
Note: ages 18+; licensed drivers enrolled in an auto insurance policy in which their telematics data is transmitted from a mobile app and/or telematics device and ultimately monitored by an insurer; UBI policies include both pay-as-you-drive programs, i.e., actual miles a customer drives (Allstate Milewise, MetroMile); and pay-how-you-drive programs, i.e., location, speed, driving behavior (Allstate Drivewise, Progressive Snapshot, USAA SafePilot); excludes commercial auto insurance programs
Additional Note: Telematics data is tracked from a mobile app or telematics device in which the captured driving data is submitted and processed by a data center and further relayed to an insurer. Telematics devices include on-board diagnostic (OBD), original equipment manufacturer (OEM), and black box technologies. These devices are provided to insured drivers free of charge or at cost and may need to be further self-installed.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.