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Source & Notes

Data Table

Source: EMARKETER Forecast, June 2024 - January 2026

Note: mobile phone users of any age who access their WhatsApp account via mobile phone app at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

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