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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 20, 2025
Marketers use genAI to customize video ads
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Aug 20, 2025
EHR giant Epic introduces new AI scribe capabilities for doctors
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Aug 20, 2025
Usage-based deals could reshape AI content monetization models
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Aug 20, 2025
Google bets Pixel’s future on AI with Gemini and Magic Cue
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Aug 20, 2025
Estée Lauder slumps in latest quarter, warns of $100 million tariff hit
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Aug 20, 2025
OOH spurs hike in awareness
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Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
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Aug 19, 2025
Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control
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Aug 19, 2025
Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS
Article |
Aug 19, 2025
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Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Click-and-Collect And Delivery Digital Grocery Buyers
Retail
Retail Ecommerce
Physical Retail
Grocery Ecommerce Sales by Retailer
Grocery Ecommerce Sales by Fulfillment Method
Grocery Ecommerce Sales by Business Model
Source: EMARKETER Forecast, October 2024 - October 2024
Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year either for pickup (in-store or from a locker at a retail or pickup location) or delivery (via first-party delivery, third-party delivery, or ship-to-home options)
Additional Note: Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Delivery includes first-party delivery (e.g., grocery store, Amazon), third-party delivery (e.g., Instacart, Shipt), and ship-to-home (e.g., FedEx, UPS).
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.