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EMARKETER
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Delivery Digital Grocery Buyers
Retail
Grocery Retail Sales
Retail Ecommerce
Grocery Retail Ecommerce Sales
Physical Retail
Physical Grocery Sales
Grocery Ecommerce Sales by Retailer
Albertsons Companies Grocery Ecommerce Sales
Amazon Grocery Ecommerce Sales
DoorDash Grocery Sales
Instacart Grocery Sales
Sam's Club Grocery Ecommerce Sales
Target Grocery Ecommerce Sales
The Kroger Co. Grocery Ecommerce Sales
Uber Grocery Sales
Walmart Inc. Grocery Ecommerce Sales
Walmart Grocery Ecommerce Sales
Grocery Ecommerce Sales by Fulfillment Method
Grocery Click-and-Collect Ecommerce Sales
Grocery Delivery Ecommerce Sales
Grocery Ecommerce Sales by Business Model
Grocery Delivery Intermediary Sales
Grocery Ecommerce Sales via Retailer Site
Buyers
Click-and-Collect And Delivery Digital Grocery Buyers
Click-and-Collect Only Digital Grocery Buyers
Click-and-Collect Grocery Buyers
Delivery Digital Grocery Buyers
Delivery Only Digital Grocery Buyers
Digital Grocery Buyers
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year and is fulfulled by delivery; includes first-party delivery (e.g. grocery story, Amazon), third-party delivery (e.g. Instacart, Shipt), and ship-to-home (e.g. FedEx, UPS)
Additional Note: Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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