Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Nearly half of US banks have rolled out genAI in 2025
Article |
 Oct 13, 2025
The big answers: EMARKETER Daily quiz
Article |
 Oct 10, 2025
Nearly half of US marketers plan to invest in MMM over the next year
Article |
 Oct 10, 2025
How McDonald's, bp, and Visa build in-store loyalty through digital experiences
Article |
 Oct 10, 2025
The new rules of measurement: Looking beyond ROAS and the funnel
Article |
 Oct 10, 2025
Messaging platforms like Snapchat, Facebook evolve into key channels for customer connection
Article |
 Oct 10, 2025
Sora copycats expose a growing App Store scam economy
Article |
 Oct 10, 2025
Singles’ Day becomes marathon event as platforms fight for sales
Article |
 Oct 10, 2025
EQ Bank launches SMB services, expands war against Big Five Canadian banks
Article |
 Oct 10, 2025
OpenAI, Google, Anthropic test agentic ecommerce in India
Article |
 Oct 10, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →TikTok User Penetration, by Age
Ad Revenue, per User
Ad Revenue per Hour, per Person
by Format
Time Spent
by Sex
by Generation
Source: EMARKETER Forecast, May 2025 - June 2024Â
Note:Â internet users who access their TikTok account via any device at least once per month
Methodology:Â Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.