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EMARKETER
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Search Ad Spending Growth
Overall
Digital Ad Spending
Digital Ad Spending Growth
Digital Ad Spending Penetration: % of Total Media Ad Spending
Digital Ad Spending Penetration: % of Worldwide Digital Ad Spending
per User
Digital Ad Spending, per Internet User
Digital Ad Spending Growth, per Internet User
Formats
Classified Ad Spending
Classified Ad Spending Growth
Classified Ad Spending Penetration: % of Total Digital Ad Spending
Display Ad Spending
Display Ad Spending Growth
Display Ad Spending Penetration: % of Total Digital Ad Spending
Search Ad Spending
Search Ad Spending Growth
Search Ad Spending Penetration: % of Total Digital Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- December 2024 
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes paid listings, contextual text links and paid inclusion
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
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