Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
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Contact Us
Speak to a member of our team to learn more about EMARKETER.
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Newsroom
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Advertising & Sponsorship Opportunities
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Events
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Source & Notes
Data Table
Source: Insider Intelligence | eMarketer- November 2023 
Note: internet users of any age who access their X account via any device at least once per month; eMarketer estimates no X usage in China due to the country's ban on the site, depressing X penetration in Asia-Pacific as a whole; *Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, China, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; X company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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Powerful data and analysis on nearly every digital topic.