Source: EMARKETER Forecast, May 2025 - June 2024
Note: mobile phone users of any age who access their Facebook account via mobile phone (browser or app) at least once per month; EMARKETER estimates no Facebook usage in China due to the country's ban on the site, depressing Facebook penetration in Asia-Pacific as a whole
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Facebook company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.