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Traditional Media Ad Spending
Overall
Total Media Ad Spending
Total Media Ad Spending, per Person
Total Media Ad Spending, by Media
Total Media Ad Spending Growth, by Media
Total Media Ad Spending Share, by Media
Traditional Media Ad Spending
Traditional Media Ad Spending, by Media
Traditional Media Ad Spending Growth, by Media
by Media
Desktop/Laptop Ad Spending
Digital Ad Spending
Mobile Ad Spending
Magazine Ad Spending
Newspaper Ad Spending
Out-of-Home Ad Spending
Radio Ad Spending
TV Ad Spending
Per Hour, per User
Total Media Ad Spending per Hour Spent with Total Media, per Person
Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
Digital Ad Spending per Hour Spent with Digital Media, per Person
Magazine Ad Spending per Hour Spent with Magazines, per Person
Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
Newspaper Ad Spending per Hour Spent with Newspapers, per Person
Print Ad Spending per Hour Spent with Print, per Person
Radio Ad Spending per Hour Spent with Radio, per Person
TV Ad Spending per Hour Spent with TV, per Person
Traditional Media Ad Spending per Hour Spent with Traditional Media
Scenario: Sustained Energy Shock
Total Media Ad Spending
Digital Ad Spending
Traditional Media Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- April 2026 
Note: includes magazines, newspapers, out-of-home, radio, and TV
Additional Note: A sustained energy shock, with Brent crude remaining above $100 per barrel, introduces a period of persistent inflation and delayed monetary easing that materially slows advertising growth beginning in 2026. The increase in energy prices feeds through to broader price levels at least in line with prior oil shocks, and potentially more so given the prolonged nature of the disruption, keeping inflation elevated and constraining the pace of policy easing.
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