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Explore our Research →Consumers want AI to speed up discovery
Article |
Jul 18, 2025
2025 retail predictions: Mid-year reality check
Article |
Jul 18, 2025
How AI could reshape the future of advertising agencies
Article |
Jul 18, 2025
How healthcare providers and marketers can reduce the risk of patient no-shows
Article |
Jul 18, 2025
Tariff costs will be lower than expected for Abbott and Johnson & Johnson
Article |
Jul 18, 2025
Menopause hormone therapies should drop black box warnings, FDA panel says
Article |
Jul 18, 2025
Criteo rolls out retail media auction tech, self-serve ad expansion
Article |
Jul 18, 2025
How consumer behavior is evolving for the holidays in 2025
Article |
Jul 18, 2025
Budgeting tools could be surprisingly strong Gen Z acquisition tactic
Article |
Jul 18, 2025
Amex earnings buoyed by wealthy cardholder spend, increased card fees
Article |
Jul 18, 2025
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Learn More →Total Media Ad Spending, by Tariff Scenario
Overall
by Media
Per Hour, per User
Source: EMARKETER Forecast, July 2025 - July 2025
Note: includes digital (desktop/laptop, mobile, and other internet-connected devices), magazines, newspapers, out-of-home, radio, and TV; excludes Hong Kong
Additional Note: The “moderate tariffs” scenario assumes China’s economic growth slows, but the downturn is limited due to partial tariff relief brought by trade negotiations with other countries and by domestic stimulus measures. The “heavy tariffs” scenario assumes a sharp increase in tariffs as US-China trade negotiations break down and tensions with other trading partners escalate, leading to weaker economic growth despite domestic stimulus measures.