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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
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Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
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Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
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Aug 28, 2025
Revolut takes big step toward expanding in the US
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Aug 28, 2025
Neurologists think in terms of drug categories, not product names
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Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
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Aug 28, 2025
BNPL can boost debit card usage among banking customers
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Aug 28, 2025
US consumers want a human touch in customer service but are okay with AI-powered rewards
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Aug 28, 2025
BNPL firms react to possible HUD rule changes for federal loan eligibility around ‘phantom debt’
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Aug 28, 2025
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Learn More →Digital Ad Spending Growth, by Format
Ad Spending per Hour, per Person
by Device
Source: EMARKETER Forecast, July 2025 - April 2025
Note: All years converted to US dollars using average 2024 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion
Additional Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), rich media (including in-stream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, and lead generation (referrals).
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.