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EMARKETER
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Digital Ad Spending Share, by Format
Overall
Digital Ad Spending
Digital Ad Spending, per Internet User
Ad Spending per Hour, per Person
Digital Ad Spending per Hour Spent with Digital Media, per Person
by Device
Digital Ad Spending, by Device
by Format
Digital Ad Spending, by Format
Digital Ad Spending Growth, by Format
Digital Ad Spending Share, by Format
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Source & Notes
Data Table
Source: EMARKETER Forecast- April 2025 
Note: All years converted to US dollars using average 2024 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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