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Events
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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 21, 2025
Claire’s second bankruptcy signals deeper challenges for mall-based retailers
Article |
Aug 21, 2025
ESPN’s evolution to a direct to consumer brand begins today
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Aug 21, 2025
Reels auto-dubbing opens door to multilingual content at scale
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Aug 21, 2025
Tariffs on drug imports from Europe settle at 15%
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Aug 21, 2025
Soccer is booming ahead of the World Cup. Where is Apple TV+?
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Aug 21, 2025
Retail buyers adjust order strategies amid holiday uncertainty
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Aug 21, 2025
FundCanna’s BNPL for cannabis businesses attempts to weed out delinquent receivables problem
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Aug 21, 2025
Wyoming issues the first state-issued stablecoin, the Frontier Stable Token
Article |
Aug 21, 2025
Marketers use genAI to customize video ads
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Aug 20, 2025
About
Our Methodology
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Source: EMARKETER Forecast, November 2024 - April 2025
Note: paid advertising only; includes ad spending on tablets; includes classified, display (banners, rich media, video, and other), email, lead generation, messaging-based advertising, and search advertising; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes payments to influencers or other creators to produce sponsored content; includes branded content amplified as paid media
Additional Note: All numbers are EMARKETER estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.