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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 21, 2025
Claire’s second bankruptcy signals deeper challenges for mall-based retailers
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Aug 21, 2025
ESPN’s evolution to a direct to consumer brand begins today
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Aug 21, 2025
Reels auto-dubbing opens door to multilingual content at scale
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Aug 21, 2025
Tariffs on drug imports from Europe settle at 15%
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Aug 21, 2025
Soccer is booming ahead of the World Cup. Where is Apple TV+?
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Aug 21, 2025
Retail buyers adjust order strategies amid holiday uncertainty
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Aug 21, 2025
FundCanna’s BNPL for cannabis businesses attempts to weed out delinquent receivables problem
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Aug 21, 2025
Wyoming issues the first state-issued stablecoin, the Frontier Stable Token
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Aug 21, 2025
Marketers use genAI to customize video ads
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Aug 20, 2025
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Our Methodology
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Learn More →Mobile Video Ad Spending
by Company
by Format
Source: EMARKETER Forecast, July 2025 - December 2024
Note: includes ad spending on tablets
Additional Note: Video includes in-stream video ads such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, or post-roll video ads) and video overlays; includes social network in-stream video ads and outstream video ads, such as native, in-feed (including video ads in the Facebook Feed and X's Promoted Posts), in-article, in-banner, and interstitial video ads and digital audio ads; includes nonvideo content which features various levels of interaction (including scrolling, expanding, or clicking within the ad) such as splash screens, pop-up, and pop-under ads, daughter windows, interstitials and superstitials, and digital audio ads; appears on mobile phones and for all formats mentioned. Data for 2008-2016 excludes in-stream video ads.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.