ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 16, 2025

App activation rates much higher with identified users

Article |
 Sep 16, 2025

YouTube reigns supreme in crowded streaming wars

Article |
 Sep 15, 2025

China’s probe on Nvidia shakes AI’s foundation

Article |
 Sep 15, 2025

Black Friday marketing guide: Value, loyalty, and AI tools

Article |
 Sep 15, 2025

Marketers say AI isn’t delivering social data in real time, causing brands to miss trend windows

Article |
 Sep 15, 2025

What the Amazon and Netflix ad alliance means for commerce media’s future

Article |
 Sep 15, 2025

US healthcare workers feel undervalued, eye new roles

Article |
 Sep 15, 2025

Nano Banana propels Gemini to top of iOS App Store downloads

Article |
 Sep 15, 2025

Retailers head back to school to build ties with Gen Z

Article |
 Sep 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

YouTube stands to benefit as marketers pivot from traditional TV

Article by Sara Lebow  |  May 18, 2021
Download
YouTube stands to benefit as marketers pivot from traditional TV
Share
Topics
Digital Ad Spending
Social Media Marketing
Business Strategies & Trends
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Ad dollars are transitioning from traditional TV to digital areas, and certain platforms are particularly poised for success. Just over four in five agency and marketing professionals think YouTube will benefit as ads pivot. Two in five think Hulu will also gain big, as Roku, TikTok, and Facebook follow close behind.

Digital Channels that Will Benefit from Ad Dollars Shifting Away from Traditional TV According to US Agency/Marketing Professionals, Feb 2021 (% of respondents)
E-Mail ChartDownload

More like this:

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account