The news: YouTube Shorts has become the first short-form video platform to receive Media Rating Council (MRC) accreditation, Google reported on Wednesday. YouTube also received its sixth consecutive MRC brand safety accreditation for in-stream ads.

The accreditation reflects the results of a third-party audit of YouTube’s advertising systems and operations, signaling to marketers that YouTube and Shorts have established safeguards and measurement practices that support suitable and brand-safe ad environments.

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YouTube Shorts becomes first short-form platform to earn MRC accreditation

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