Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

YouTube Premium will accrue 23.6 million US subscribers by year-end 2021

Article by Sara Lebow | Sep 1, 2021

Dive deeper:

Our forecast combines subscribers to YouTube Premium and subscribers to YouTube Music Premium. The latter is a paid, ad-free, on-demand audio service comparable with Spotify Premium. YouTube Premium is a slightly higher cost service allowing for ad-free video watching and includes access to YouTube Music Premium.
The US made up 67% of YouTube Premium subscribers worldwide in 2020, as Alphabet reported and our forecast reflects. This share is down slightly this year because of international expansion of the subscription service. Overall, the US makes up 48% of YouTube’s global net ad revenue.
While 2020 saw a high growth rate of 34.6% over 2019, growth will slow to single digits in the years to come.

Looking ahead: Even though growth will slow, YouTube Premium's US subscribers will surpass the 25 million mark in 2022.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!