The news: YouTube and NBCUniversal struck a multiyear deal to make Peacock Premium available to US YouTube Premium subscribers beginning in early 2027, YouTube announced Monday.
- YouTube Premium subscribers will gain access to content including live sports from leagues like the NBA and NFL and shows such as “Love Island USA” and “Saturday Night Live.”
- The decision builds on a 2025 agreement between Google and NBCU, and will also enable NBCU to stream some sports events on its YouTube channels.
- The Hollywood Reporter noted that the deal could help significantly scale Peacock, a platform with viewership that is relatively small compared with streaming competitors.