YouTube and Peacock strike new streaming deal

The news: YouTube and NBCUniversal struck a multiyear deal to make Peacock Premium available to US YouTube Premium subscribers beginning in early 2027, YouTube announced Monday.

  • YouTube Premium subscribers will gain access to content including live sports from leagues like the NBA and NFL and shows such as “Love Island USA” and “Saturday Night Live.”
  • The decision builds on a 2025 agreement between Google and NBCU, and will also enable NBCU to stream some sports events on its YouTube channels.
  • The Hollywood Reporter noted that the deal could help significantly scale Peacock, a platform with viewership that is relatively small compared with streaming competitors.

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