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What Banks Need to Know About Gen Alpha
How Banks Can Lay Foundations Today to Capture Tomorrow’s Consumers
Gen Alpha is expected to be the most populous generation ever, with the oldest members entering adulthood in 2031. That gives banks valuable time to calibrate their marketing and relationship-building strategies to appeal to this digital generation.
Key Question: Who are Gen Alphas, and how can banks start building relationships with this next generation of customers?
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Key Stat: Digital video will be the prime arena for banks to forge relationships with Gen Alpha: Over half (51%) of US children recall seeing an ad recently on YouTube, far outstripping all other channels, per an October 2023 Precise TV survey.
authors
Maria Elm
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Tiffani Montez
- Principal Analyst, Banking
- Jennifer Pearson
- VP, Research
- Amy Rotondo
- Director, US Research
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