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Learn More →Western Europe TikTok Marketing 2024
Regulatory Concerns Aren’t Impeding User Engagement or Platform Innovations
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Table of Contents
Executive Summary
Western Europe TikTok users will top 100 million this year
The advertising potential is huge, but livestreaming is gaining influence
Regulatory hurdles remain a concern
Western Europe remains important for TikTok, with the UK being a particular focus
Sources
Media Gallery
About This Report
Western Europe isn’t the biggest market for TikTok in terms of user numbers. But its users are highly engaged and digitally savvy, so the platform should be an attractive proposition for marketers.
Table of Contents
Executive Summary
Western Europe TikTok users will top 100 million this year
The advertising potential is huge, but livestreaming is gaining influence
Regulatory hurdles remain a concern
Western Europe remains important for TikTok, with the UK being a particular focus
Sources
Media Gallery
Western Europe is not the biggest market for TikTok in terms of user numbers. And regulatory scrutiny of the platform is incredibly high in the region. But if brands want to find engaged and enthusiastic audiences, they should head to TikTok.
Key Question: How much of an opportunity does TikTok present to marketers in Western Europe?
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Key Stat: TikTok’s total revenues in the EU reached almost $1.50 billion in 2022, representing 179% growth over the previous year.
authors
Bill Fisher
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- Vice President and Principal Analyst
- Donte Gibson
- Senior Chart Editor
- Madan Kumar
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- Heather Sprung
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- Tracy Tang
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- Paul Verna
- VP, Content
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