Consumers may not be able to travel at the moment, but that doesn’t mean they’re not thinking about their next vacation.
According to April 2020 data from GlobalWebIndex, price is going to be top-of-mind for many US internet users as they plan their post-pandemic vacation. Three of the eight responses given in the study revolved around cost, with the second-largest share of respondents (25%) saying they’re going to make use of promotions and discounts when booking vacations.
Proximity is also important, as respondents are saying they’ll plan local trips rather than setting off abroad. Airline companies may need to adjust their marketing efforts or offer enticing deals to customers to ramp up the travel industry once the pandemic ends.