The Rad Campaign report also found little evidence that worries about privacy are keeping users off of social sites. Among its survey base, 87% said they use social media, an increase of 7 percentage points from 2016.
Digging down to specific platforms, some 73% of respondents reported using Facebook daily, up from 70% in 2016. For Instagram, 32% said they were daily users, up sharply from 21% two years earlier. Snapchat's figure was 20%, up from 12% in 2014. But Twitter, LinkedIn and Tumblr levels were a bit off from the previous survey.