US Social StatPack

US Social StatPack

Usage and Ad Spending for 2017–2021

The US Social StatPack provides a visual overview of nearly 70 eMarketer social network forecasts, including current-year and forward-looking estimates for the following:

  • Total US social network usage and user demographics.
  • Usage numbers and user demographics for Facebook, Twitter, Instagram, Snapchat and Pinterest.
  • Total US social network ad spending.
  • Ad revenue breakdowns for Facebook, Twitter, Instagram and Snapchat.

For more on the social ecosystem, including audience size, usage and ad spending, listen in as analyst Debra Aho Williamson highlights some key findings in our “Behind the Numbers” podcast.

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authors

Debra Aho Williamson

Contributors

Chris Bendtsen
Senior Forecasting Analyst
Cindy Liu
Forecasting Analyst
Corey McNair
Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst
Monica Peart
Senior Director, Forecasting
Martín Utreras
Vice President, Forecasting