This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US financial services industry. Here’s what you’ll find inside:

• Digital ad spending by format—search, display, mobile, digital video.
• Factors influencing ad spend among major financial services players and the entire industry.
• Cross-industry comparisons of ad spending trends.
• Financial services include insurance, commercial banks, credit agencies, consumer finance companies, business credit institutions and credit card agencies.

The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.

For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.