ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Retailers bet on Meta’s AI-powered ad suite

Article |
 Sep 3, 2025

Most TV viewers hit pause for over a minute

Article |
 Sep 2, 2025

Scented billboards, trending trucks, and a sporting goods studio: August’s most interesting retailers

Article |
 Sep 2, 2025

Kraft Heinz plans to split into two companies

Article |
 Sep 2, 2025

Commerce media evolves as AI, offsite, and new verticals reshape the landscape

Article |
 Sep 2, 2025

Banks’ NFL ads outperformed their other ads across platforms

Article |
 Sep 2, 2025

UK's Gen Zers prioritize deals over brand loyalty

Article |
 Sep 2, 2025

A small Florida bank focuses on a niche type of CRE financing that boasts lower risk

Article |
 Sep 2, 2025

Google slashes management layers, sharpens efficiency push

Article |
 Sep 2, 2025

Pharmacies and state agencies make changes for fall vaccination season

Article |
 Sep 2, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

US Digital Radio Ad Spending Will Drop 17.0% in 2020

Article by eMarketer Editors  |  Sep 11, 2020
Download
US Digital Radio Ad Spending Will Drop 17.0% in 2020
Share
Topics
Digital Ad Spending
United States

We forecast that US digital radio ad spending will shrink from $4.48 billion in 2019 to $3.72 billion this year, a 17.0% decrease.

US Digital Radio Ad Spending, 2018-2024 (billions and % change)
E-Mail ChartDownload

We expect digital radio advertising will have a strong rebound next year and continue to increase throughout our forecast period. However, if there is a second US outbreak, it could create more economic havoc that will require us to readjust these figures.

Read More:

Report by Ross Benes Sep 09, 2020
US Digital Audio Ad Spending 2020

eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account