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About
UK TikTok Marketing 2023
Why TikTok Has Become a Must in the Marketer Media Mix
TikTok has been high on UK marketers’ agenda for a while, but our most recent forecast indicates that they should focus on it even more. TikTok’s audience is more engaged than those on long-established digital video platforms like YouTube, and engagement has even caught up with that of Netflix.
Key Question: Where should TikTok sit in UK companies’ marketing and commerce strategies?
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KEY STAT: TikTok users will spend almost an hour on the platform per day this year, which is roughly equivalent to two full-length TV shows. That’s the same amount of time Netflix users will spend on the digital video platform.
authors
Bill Fisher
Contributors
- Iwona Drapala
- Senior Forecasting Analyst
- Jasmine Enberg
- Principal Analyst
- Jennifer Merritt
- Vice President, Content
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