More display advertising spend is channeled through programmatic pipes in the UK than anywhere else in the world. In such a mature market, most growth is now being seen in “edge” markets, where programmatic has been embraced later, like digital out-of-home (DOOH) and connected TV (CTV).

Key Question: Which areas of digital display in the UK will see the biggest growth in programmatic trading?

Key Stat: Programmatic digital display ad spending in the UK is close to saturation. It will account for 96.0% of the overall digital display market this year.