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UK Programmatic Ad Spending and Trends
In a Saturated Market, CTV and DOOH Are Seeing the Most Growth
More display advertising spend is channeled through programmatic pipes in the UK than anywhere else in the world. In such a mature market, most growth is now being seen in “edge” markets, where programmatic has been embraced later, like digital out-of-home (DOOH) and connected TV (CTV).
Key Question: Which areas of digital display in the UK will see the biggest growth in programmatic trading?
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Key Stat: Programmatic digital display ad spending in the UK is close to saturation. It will account for 96.0% of the overall digital display market this year.
authors
Bill Fisher
Contributors
- Vivian Dong
- Associate Forecasting Analyst
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
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