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EMARKETER

The Travel Media Network Explainer 2024

What to Know About the Next Industry Poised for Takeoff in Commerce Media

Report by Sarah Marzano  |  Oct 22, 2024
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Report
Executive Summary
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Table of Contents
Executive Summary
Major factors contributing to the TMN opportunity
Why should advertisers consider TMNs?
What will drive growth for TMNs?
Who are the key TMN players?
What is next for travel media?
EMARKETER Interviews
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About This Report
Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.
Topics
Travel
United States
Table of Contents
Executive Summary
Major factors contributing to the TMN opportunity
Why should advertisers consider TMNs?
What will drive growth for TMNs?
Who are the key TMN players?
What is next for travel media?
EMARKETER Interviews
Sources
Media Gallery

Travel is emerging as a prominent vertical in commerce media—the latest nonretail industry looking to cash in on the ad model that has proved lucrative for retailers. Airlines, ride-hailing apps, and online travel agencies are among companies across the travel ecosystem launching media networks powered by first-party data.

Key Question: What should advertisers and travel companies know about the travel media network (TMN) opportunity?

Travel Media Network Ad Spending Will Exceed $2 Billion in 2024 (billions in US travel media network ad spending and % of digital ad spending, 2023-2026)
E-Mail ChartDownload

Key Stat: Ad spending on travel media networks will exceed $2 billion in 2024 and grow at a compound annual growth rate (CAGR) of 17.88% through 2026.

authors

Sarah Marzano

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Sakina Thanawala
Yoram Wurmser
Principal Analyst
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