ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Jul 31, 2025

Competitive conquesting gains ground among RMNs

Article |
 Jul 31, 2025

Parents prioritize value, convenience during back-to-school shopping

Article |
 Jul 31, 2025

Consumers unwilling to pay for AI features

Article |
 Jul 30, 2025

Loyalty on the line: How price increases are reshaping consumer choice

Article |
 Jul 30, 2025

Revolut could soon become a full-service US bank

Article |
 Jul 30, 2025

Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth

Article |
 Jul 30, 2025

Younger generations concerned most with cost of living

Article |
 Jul 29, 2025

Brands prioritizing engagement, loyalty in influencer marketing

Article |
 Jul 29, 2025

OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead

Article |
 Jul 29, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

The Travel Media Network Explainer 2024

What to Know About the Next Industry Poised for Takeoff in Commerce Media

Report by Sarah Marzano  |  Oct 22, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Major factors contributing to the TMN opportunity
Why should advertisers consider TMNs?
What will drive growth for TMNs?
Who are the key TMN players?
What is next for travel media?
EMARKETER Interviews
Sources
Media Gallery
About This Report
Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.
Topics
Travel
United States
Table of Contents
Executive Summary
Major factors contributing to the TMN opportunity
Why should advertisers consider TMNs?
What will drive growth for TMNs?
Who are the key TMN players?
What is next for travel media?
EMARKETER Interviews
Sources
Media Gallery

Travel is emerging as a prominent vertical in commerce media—the latest nonretail industry looking to cash in on the ad model that has proved lucrative for retailers. Airlines, ride-hailing apps, and online travel agencies are among companies across the travel ecosystem launching media networks powered by first-party data.

Key Question: What should advertisers and travel companies know about the travel media network (TMN) opportunity?

Travel Media Network Ad Spending Will Exceed $2 Billion in 2024 (billions in US travel media network ad spending and % of digital ad spending, 2023-2026)
E-Mail ChartDownload

Key Stat: Ad spending on travel media networks will exceed $2 billion in 2024 and grow at a compound annual growth rate (CAGR) of 17.88% through 2026.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

5expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Major factors contributing to the TMN opportunity
    3. Why should advertisers consider TMNs?
    1. What will drive growth for TMNs?
    2. Who are the key TMN players?
    3. What is next for travel media?
    1. EMARKETER Interviews
    2. Sources
    3. Media Gallery

    Charts in This Report

    Travel Media Network Ad Spending Will Exceed $2 Billion in 2024 (billions in US travel media network ad spending and % of digital ad spending, 2023-2026)Most Advertisers Are Interested in Commerce Media Offerings From Verticals Outside of Retail (% of retail media advertisers worldwide, Q4 2023)
    The Commerce Media Landscape Will Continue to Be Dominated by Retail Media Ad Spending (billions in US retail, travel, and financial media network ad spending, 2023-2026)US Digital Ad Spending Growth, by Industry, 2024 (% change)
    Uber Is on Track to Top $1 Billion in US Ad Revenues by 2026 (billions in US Uber ad revenues and % of travel media network ad spending, 2023-2026)Not All Commerce Media Networks Are Created Equal (key differences in commerce media networks data and audience insights)
    More Than 4 in 10 Brands and Agencies Will Seek Opportunities to Invest in Nonretail Commerce Media (% of retail media professionals worldwide, Q4 2023)

    Interviewed for This Report

    Eric Brackmann
    Koddi
    VP, Commerce Media
    Interviewed September 5, 2024
    Sean Crawford
    Threefold
    Managing Director, North America
    Interviewed September 17, 2024
    Richard Nunn
    United Airlines
    CEO, MileagePlus
    Interviewed September 27, 2024
    Rob Torres
    Expedia Group
    SVP, Media and Affiliate Solutions
    Interviewed July 19, 2024
    Pasqual (PJ) Triboletti
    Fluent
    VP, Partner Development, Commerce Media
    Interviewed August 21, 2024

    authors

    Sarah Marzano

    Contributors

    Suzy Davidkhanian
    VP, Content
    Vladimir de Leon
    Chart Editor
    Wendy Malloy
    Director, Reports Editor
    Emma Noyes
    Graphic Designer, Data Visualization
    Sakina Thanawala
    Yoram Wurmser
    Principal Analyst
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client
    Unlock Unlimited Insights with PRO+
    Schedule a Demo