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TikTok will surpass Snapchat by 2023

Article by Sara Lebow  |  May 17, 2021
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TikTok will surpass Snapchat by 2023
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Social Media Users
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

TikTok will overtake Snapchat in total US users by 2023, per our projections. Still, as both apps approach 90 million US users, neither platform will rival Instagram's overwhelming influence.

US Instagram, Snapchat, and TikTok Users, 2020-2023 (millions)
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