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May 1, 2021
US Instagram, Snapchat*, and TikTok Users, 2020-2023 (millions)
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.Featured In
TikTok will surpass Snapchat by 2023Instagram makes discoverability a priority The Weekly Listen: The '2021 holiday special quiz' and dinner party dataInstagram allows users to upload photos and videos through browsersMore Gen Zers now use TikTok than Instagram in the US TikTok cautiously wades into nonalgorithmic recommendations with ‘Repost’ buttonSnapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencersSources
Chart Title
US Instagram, Snapchat*, and TikTok Users, 2020-2023 (millions)Publication Date
May 1, 2021