The news: TikTok's temporary shutdown January 18 and 19 has left some creators and agencies questioning the platform’s stability and its future in the US, writes Ad Age.
Creators like Danisha Carter have reported significant disruptions, including account suspensions without clear explanations, raising concerns about transparency and political targeting.
“We’re not thinking of TikTok the same after the temporary ban on Jan. 19,” Ria Madon, senior director of creator partnerships at Superdigital, told Digiday. “While short-lived, the impact was majorly felt.”
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