ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Gamers turn to social, streaming video for gaming-related content

Article |
 Sep 8, 2025

Shorter podcasts have outsized ad loads

Article |
 Sep 5, 2025

Brands test AI tools to detect campaign controversy before it happens

Article |
 Sep 5, 2025

Warner Bros. Discovery tackles Midjourney for ‘mass theft’ of intellectual property

Article |
 Sep 5, 2025

JPMorgan will enter Germany’s crowded banking market as a new digital competitor

Article |
 Sep 5, 2025

CVS bets on health system tie-ups to give retail healthcare new life

Article |
 Sep 5, 2025

EU forces Microsoft to unbundle Teams

Article |
 Sep 5, 2025

Gen Z expects to make steep cuts to their holiday budgets this year

Article |
 Sep 5, 2025

Lululemon warns de minimis removal will hit profits hard

Article |
 Sep 5, 2025

Citi will offer a new customized portfolio powered by BlackRock

Article |
 Sep 5, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

TikTok Bans Are Spreading Worldwide

What Global and International Marketers in Canada, the UK, and EU Need to Know

Report by Jasmine Enberg, Paul Briggs, Bill Fisher, Carina Perkins  |  Apr 12, 2023
Download
Report
Share
Table of Contents
Executive Summary
TikTok is facing scrutiny in many markets around the world.
A broader TikTok ban in Canada is a strong possibility.
US influence could sway the UK government.
In the EU, TikTok is getting squeezed from two sides.
Sources
Media Gallery
About This Report
After TikTok CEO Shou Zi Chew’s grilling in the US Congress, the app is facing more scrutiny around the world. Marketers in many countries need to be prepared in case lawmakers follow in the US’s footsteps.
Topics
Social Media Usage
Consumer Privacy & Security
Social Media Ad Spending
Worldwide
Table of Contents
Executive Summary
TikTok is facing scrutiny in many markets around the world.
A broader TikTok ban in Canada is a strong possibility.
US influence could sway the UK government.
In the EU, TikTok is getting squeezed from two sides.
Sources
Media Gallery

Executive Summary

As TikTok faces a potential ban in the US, other governments are also cracking down on the app. Billions of ad dollars are on the line, and marketers around the world need to be prepared to adjust their strategies.

Key Question: How likely is it that TikTok will be banned in countries outside of the US, and how should marketers prepare?

TikTok Users in Select Countries Where There Are Efforts* to Ban the App, 2023 (millions)
E-Mail ChartDownload

KEY STAT: Over a dozen countries have full, partial, or public sector bans on TikTok, including in several of the platform’s key markets.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. TikTok is facing scrutiny in many markets around the world.
  3. A broader TikTok ban in Canada is a strong possibility.
  1. US influence could sway the UK government.
  2. In the EU, TikTok is getting squeezed from two sides.
  3. Sources
  1. Media Gallery

Charts in This Report

TikTok Users in Select Countries Where There Are Efforts* to Ban the App, 2023 (millions)TikTok Net Ad Revenues Worldwide, 2021-2025 (billions, % change, and % of total digital ad spending)
Trust in Select Social Networks According to Adults in Canada, Oct 2022 (% of respondents in each group)UK TikTok Net Ad Revenues, 2021-2025 (millions, % change, and % of total digital ad spending)
Social Media Ad Spending Share in Western Europe*, by Platform, Aug 2022 (% of total)

authors

Jasmine Enberg, Paul Briggs, Bill Fisher, Carina Perkins

Contributors

Matteo Ceurvels
Senior Analyst
Man-Chung Cheung
Senior Researcher
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Debra Aho Williamson
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo