The Ad Platform: Can Political Advertisers Learn from D2C Brands?

The Ad Platform: Can Political Advertisers Learn from D2C Brands?

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eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to discuss the branding efforts—or lack thereof—of this year's presidential contenders and what the strategies of direct-to-consumer (D2C) marketers can teach politicians. Which politico is most like Dollar Shave Club, and whose brand is most similar to Untuckit?

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