Executive Summary
Although digital user penetration is already high in South Korea, the time that consumers spend with digital is still rising. That will help propel growth in total daily media time, even as time spent with most traditional media channels declines.
How long will consumers in South Korea spend each day with media in 2019?
On average, adults (ages 18+) will spend 7 hours and 36 minutes daily with digital and traditional media this year.
How much time is being spent with digital vs. traditional media formats in South Korea?
Adult consumers in South Korea will devote 52.2% of their total daily media time to digital platforms. TV, radio and print will account for the remaining 47.8%.
Is digital time spent in South Korea still growing?
Yes, and growth is largely being fueled by smartphone internet usage. Another driver of digital time spent is the increasing consumption of digital video content such as YouTube and Netflix. By 2021, video will account for 35.6% of total daily digital time in South Korea—the highest share of all countries we track.
How much time is being spent on mobile in South Korea?