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Key stat: US annual social commerce sales per buyer will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to our forecast.

Beyond the chart:

• Sales growth is being driven by a rise in dollars spent per buyer, rather than by new buyers, according to our Social Commerce Forecast 2023 report.
• Most people aren’t browsing social media with the intent to buy, which means Meta and TikTok need to turn browsers into buyers.
• TikTok Shop sales are on the rise, and social platforms are capturing an increasing share of total retail ecommerce sales, according to the report.

Use this chart:

• Focus social commerce efforts between customer acquisition and increasing sales per buyer.
• Plan social commerce strategies.

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