One way that brand marketers can understand their audience and prospects is by listening to what they’re saying on social networks. eMarketer predicts that social network users will top 216 million in the US this year, accounting for 73% (or nearly three out of four) of internet users.

Listen as Grad Conn, chief experience officer of Sprinklr, discusses with Geoff Ramsey, co-founder of eMarketer, how to scale your customer engagement while providing a great experience.

Watch and learn:

• The five stages of mass one-to-one marketing
• How brands, like Procter & Gamble and Microsoft, are putting this concept into action
• The misstep of a broadcast versus conversation mindset

Featured Guest:

Grad Conn is chief experience officer of Sprinklr. In this role, Grad creates an engaging and memorable community for the world’s largest brands and guides them on developing a customer-first experience. Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last seven years as CMO for the Microsoft US commercial business. Prior to that, Grad worked as CEO or CMO at a number of startups and began his career at Procter & Gamble. Grad holds a Bachelor of Commerce degree from Queen’s University in Kingston, Ontario.

Host:

Geoff Ramsey is co-founder of eMarketer. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).