The news: Samsung Ads and AdGood have announced a first-of-its-kind partnership giving nonprofits access to premium connected TV (CTV) advertising inventory. Under the agreement, Samsung Ads will donate ad space from Samsung TV Plus, its free ad-supported streaming service, to AdGood’s nonprofit media exchange, enabling charitable organizations like PBS, YMCA, and breastcancer.org to reach audiences on a key digital touchpoint.
Nonprofits can activate campaigns through AdGood’s self-service GenAI AdManager, use managed support, or connect directly via Deal IDs in any demand-side platform (DSP). Attribution partner LeadsRx will provide built-in measurement, tracking metrics like household reach, awareness lift, and donations to quantify real-world impact.
Why it matters: CTV has become one of marketers’ top priorities—and now nonprofits can participate in that growth. Our forecasts show CTV ad spending will rise from $32.7 billion in 2025 to $51.7 billion by 2029, reflecting steady demand for premium streaming inventory. By donating ad space, Samsung Ads is effectively lowering the cost barrier for mission-driven campaigns to operate in the same environments as major advertisers.
With 255 million US CTV users expected by 2029, the potential audience for nonprofit campaigns will keep growing; Samsung TV Plus’s viewership represents one in 10 CTV viewers. AdGood’s AI-driven tools further simplify production, allowing small organizations to create broadcast-quality ads in minutes, matching the look and feel of commercial spots without the cost.
What advertisers should do: For nonprofits, the partnership represents a new avenue to reach audiences in brand-safe, high-visibility environments. For brands, it offers a way to integrate social impact into media planning—by donating unused inventory or partnering with AdGood’s exchange for corporate social responsibility (CSR) initiatives.
As CTV investment outpaces traditional TV, Samsung Ads’ collaboration with AdGood provides a model for how the ad industry can transform surplus media supply into measurable public benefit—turning attention itself into a form of social good.