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Roblox-Shopify deal lets brands sell physical goods from gaming platform

The news: Roblox will soon test Shopify’s checkout feature on its platform as part of a new partnership with the ecommerce company. The companies are planning a larger-scale launch early next year.

  • The feature will let developers, creators, and brands on Shopify sell physical goods directly within their Roblox games.
  • The integration will help creators and brands engage with Roblox’s roughly 80 million daily active Roblox users.

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