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EMARKETER

Out-of-Home Advertising Now that Everyone's Inside

Audio by eMarketer Editors  |  Aug 18, 2020
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Out-of-Home Advertising Now that Everyone's Inside
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eMarketer Podcast
United States

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

US Programmatic Digital Out-of-Home Ad Spending, 2019-2022 (billions, % of total out-of-home ad spending and % of digital out-of-home ad spending)
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