eMarketer principal analysts Mark Dolliver and Nicole Perrin chat to vice president of content studio Paul Verna about the topic of social media and how much it is to blame for our increasingly divided society. Then junior analyst Blake Droesch discusses social video content, how to reach young people in the morning and a new partnership between Verizon and Snapchat.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Moat is a marketing analytics and measurement platform focused on measuring attention, viewability, validity, and brand safety in digital advertising. Working with publishers, brands, agencies and platforms, Moat is able to use data to help advertisers make better decisions. Learn more at moat.com.