Is Google a Monopoly, Has It Been Anticompetitive, and Is It Harming Consumers?

Is Google a Monopoly, Has It Been Anticompetitive, and Is It Harming Consumers?

Audio by Eric Haggstrom, Nicole Perrin and Mariel Soto Reyes  |  Oct 27, 2020
Download
Is Google a Monopoly, Has It Been Anticompetitive, and Is It Harming Consumers?
Share
Topics
eMarketer Podcast
United States

eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin, and research analyst at Insider Intelligence Mariel Soto Reyes discuss the US Department of Justice's suit against Google. What are Google and the government's cases? What is a monopoly? What constitutes anticompetitive behavior? And is Google inadvertently harming consumers?

Net Search Ad Revenue Share in the US, by Company, 2019-2022 (% of search ad spending)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by

Sitecore

Meeting the expectations of today’s consumer means you have to deliver memorable digital experiences. Sitecore empowers more than 5,000 brands to create personalized content that shows you understand your customers’ needs. Explore our resources and learn how to make digital your difference through customer connections that power your business. Find out more.

Related Charts & Analysis

The Weekly Listen: Trump and Facebook's Oversight Board, private search, and Apple's podcast subscription
Audio
The Weekly Listen: Trump and Facebook's Oversight Board, private search, and Apple's podcast ...
7+ Months In: How the pandemic has affected our forecasts in 2020
Article
7+ Months In: How the pandemic has affected our forecasts in 2020
2020’s Biggest US Forecasting Shocks
Report
2020’s Biggest US Forecasting Shocks
Voice Assistant and Smart Speaker Users 2020
Report
Voice Assistant and Smart Speaker Users 2020
The pandemic promises search ad spending short-term pain but long-term gain
Article
The pandemic promises search ad spending short-term pain but long-term gain
Search Marketing 2020
Report
Search Marketing 2020
What Might Come Out of Google's Antitrust Suit?
Audio
What Might Come Out of Google's Antitrust Suit?
Google's First Revenue Decline: What Does It Mean?
Audio
Google's First Revenue Decline: What Does It Mean?
Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic
Article
Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic
Shifting Consumer Behavior in the Era of 'It Depends!'
Audio
Shifting Consumer Behavior in the Era of 'It Depends!'
How the Coronavirus Will Change Our US Search Ad Spending Forecast
Article
How the Coronavirus Will Change Our US Search Ad Spending Forecast
How Advertisers Are Responding to the Coronavirus Crisis
Article
How Advertisers Are Responding to the Coronavirus Crisis
The Global 5G Landscape: An inside look at how India, Brazil, and Mexico are initiating the next phase of 5G development
Report
The Global 5G Landscape: An inside look at how India, Brazil, and Mexico are initiating the next ...
Netflix Strikes Back
Audio
Netflix Strikes Back
The Significance of Google's New Look
Audio
The Significance of Google's New Look

Daily News

A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Article
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Klarna’s explosive growth should put neobanks on high alert
Article
Klarna’s explosive growth should put neobanks on high alert
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Audio
Clubhouse and the Social Audio Movement: The good, the bad, and the others
(More) digital trends for 2021: The future of grocery is digital
Article
(More) digital trends for 2021: The future of grocery is digital
What’s in a brand?
Article
What’s in a brand?
Lloyds directs further investments in digital toward fintech partnerships
Article
Lloyds directs further investments in digital toward fintech partnerships
Starling doubles down on its UK SMB growth ambitions
Article
Starling doubles down on its UK SMB growth ambitions
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Article
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Chinese short-video apps race to expand social commerce offerings
Article
Chinese short-video apps race to expand social commerce offerings
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Audio
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Audio
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Article
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Spotify podcast listener numbers will surpass Apple’s this year
Article
Spotify podcast listener numbers will surpass Apple’s this year
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession
Audio
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ...
The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch
Audio
The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch

Latest Reports

Enterprise Video Conferencing
Report
Enterprise Video Conferencing
The Remote Patient Monitoring Report
Report
The Remote Patient Monitoring Report
US Subscription Video Revenues 2021
Report
US Subscription Video Revenues 2021
UK Digital Users 2021
Report
UK Digital Users 2021
Political Content on Social Media 2021
Report
Political Content on Social Media 2021
The Livestreaming Landscape 2021
Report
The Livestreaming Landscape 2021
B2B Brand Strategy
Report
B2B Brand Strategy
US Holiday 2020 Review and Holiday 2021 Preview
Report
US Holiday 2020 Review and Holiday 2021 Preview
5G US Mobile Network Users Overview 2021
Report
5G US Mobile Network Users Overview 2021
SMS Marketing 2021
Report
SMS Marketing 2021
Ad Measurement and Revenue Attribution 2021
Report
Ad Measurement and Revenue Attribution 2021
Innovation Strategies at Small and Midsize FIs
Report
Innovation Strategies at Small and Midsize FIs
US Time Spent with Media 2021 Update
Report
US Time Spent with Media 2021 Update
Social Commerce 2021
Report
Social Commerce 2021
Gen X amid the Pandemic
Report
Gen X amid the Pandemic

Popular on Insider Intelligence

US Subscription Video Revenues 2021
Report
US Subscription Video Revenues 2021
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Article
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Klarna’s explosive growth should put neobanks on high alert
Article
Klarna’s explosive growth should put neobanks on high alert
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Audio
Clubhouse and the Social Audio Movement: The good, the bad, and the others
(More) digital trends for 2021: The future of grocery is digital
Article
(More) digital trends for 2021: The future of grocery is digital
What’s in a brand?
Article
What’s in a brand?
Lloyds directs further investments in digital toward fintech partnerships
Article
Lloyds directs further investments in digital toward fintech partnerships
Starling doubles down on its UK SMB growth ambitions
Article
Starling doubles down on its UK SMB growth ambitions
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Article
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Chinese short-video apps race to expand social commerce offerings
Article
Chinese short-video apps race to expand social commerce offerings
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Audio
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Audio
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Article
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Spotify podcast listener numbers will surpass Apple’s this year
Article
Spotify podcast listener numbers will surpass Apple’s this year
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession
Audio
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ...

"Behind the Numbers" Podcast

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back
Audio
Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is ...
The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch
Audio
The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession
Audio
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ...
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Audio
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Audio
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Audio
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy labels
Audio
The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy ...
Brand Mentality™ and the future-forward marketing revolution
Audio
Brand Mentality™ and the future-forward marketing revolution
The Ad Platform: Why interoperability is the future of identity
Audio
The Ad Platform: Why interoperability is the future of identity
Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
Audio
Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces
Audio
Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces
The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?
Audio
The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ...
Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
Audio
Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
The Ad Platform: What TV measurement still needs
Audio
The Ad Platform: What TV measurement still needs
Snapchat surprises and alternative social media platforms challenging the giants
Audio
Snapchat surprises and alternative social media platforms challenging the giants

Trending in United States

US Subscription Video Revenues 2021
Report
US Subscription Video Revenues 2021
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Article
A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-in
Klarna’s explosive growth should put neobanks on high alert
Article
Klarna’s explosive growth should put neobanks on high alert
Clubhouse and the Social Audio Movement: The good, the bad, and the others
Audio
Clubhouse and the Social Audio Movement: The good, the bad, and the others
(More) digital trends for 2021: The future of grocery is digital
Article
(More) digital trends for 2021: The future of grocery is digital
What’s in a brand?
Article
What’s in a brand?
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Article
Banking app Step reaches 1M users thanks to its hyper-focus on teens
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Audio
Working on your mid-funnel (mid-range) game, Peloton apparel, and D2C packaged food sales
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Audio
Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
Lloyds directs further investments in digital toward fintech partnerships
Article
Lloyds directs further investments in digital toward fintech partnerships
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Article
Truist pilots robo-advisor as it continues integrating BB&T, SunTrust platforms
Starling doubles down on its UK SMB growth ambitions
Article
Starling doubles down on its UK SMB growth ambitions
Spotify podcast listener numbers will surpass Apple’s this year
Article
Spotify podcast listener numbers will surpass Apple’s this year
Chinese short-video apps race to expand social commerce offerings
Article
Chinese short-video apps race to expand social commerce offerings
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery from the pandemic recession
Audio
The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ...