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EMARKETER

Facebook and the US Election

Audio by Mark Dolliver, Debra Aho Williamson, Eric Haggstrom  |  Sep 15, 2020
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Facebook and the US Election
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eMarketer Podcast
United States

eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

Attitudes Toward Political Posts on Facebook Among US Internet Users, Oct 2019 & Feb 2020 (% of respondents)
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